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I built the LEGO minifigure scanner I wished existed.

My name is Luka Thetard. I'm the founder of brick'em and the person behind Michigan Bricks LLC. I built brick'em because the LEGO reselling market is massive, growing fast, and wide open for anyone with the right tools.

Retired LEGO sets appreciate faster than most investments. Minifigures that sold for $3 five years ago go for $50 today. There are people making six figures a year buying and selling LEGO out of their garage. The opportunity is real. What's been missing is a way to identify, price, and list minifigures fast enough to actually capture it at scale.

brick'em is an AI-powered LEGO minifigure scanner and inventory tool that can identify 100+ figures from a single photo, pull up current BrickLink market prices, and add everything to your inventory in under 60 seconds. I built it to turn my own side hustle into a real business, and now resellers and collectors across the world use it every day.

What is brick'em?

brick'em is an AI-powered LEGO minifigure scanner and inventory management platform built for resellers and collectors. Upload a photo of a pile of minifigures and brick'em identifies each one, returning the BrickLink ID, official name, and current used and new market prices. All pricing is sourced from a local database of 18,600+ minifigures and 21,000+ LEGO sets, so results load in seconds without relying on external API calls. A single photo can contain 100 or more figures. The entire scan-to-inventory workflow takes under 60 seconds.

After scanning, figures go directly into a multi-collection inventory system. From there, you can export formatted listings to Whatnot, eBay, BrickLink, Shopify, or CSV in one click. brick'em is available on the web at brickem.io, as a mobile app for iOS and Android, and as a Chrome extension that adds price overlays to eBay and BrickLink listing pages.

You can also import existing inventory from BrickLink XML, BrickStock, Rebrickable CSV, and generic CSV files, so you can migrate an entire catalog without re-entering data. Whether you're processing a bulk lot from a yard sale or managing a 10,000-figure collection, brick'em is a LEGO inventory tool built to handle the full workflow from photo to listing.

From Apple sales to building a LEGO reselling tool

Before brick'em I was in sales at Apple. Spent years there learning what great software feels like from the customer's side. What makes people trust a product. What makes them come back every day. When I started reselling LEGO on the side, I kept looking for a minifigure database or scanning app that met that bar and couldn't find a single one. Everything felt like it was built by someone who had never actually sat down with a pile of minifigures and tried to get them listed for sale.

The real bottleneck was identification and pricing. I was spending 3 to 4 hours per bulk lot just looking up figures one at a time on BrickLink. Searching by name, scrolling through thumbnails, copying prices into a spreadsheet. For a 200-piece lot, that's a full afternoon gone before you've listed a single item. There was no bulk tooling. No way to scan multiple figures at once. No system that connected scanning to inventory to export. So I taught myself to code and built it.

Michigan Bricks LLC is a registered LLC based in Michigan. I buy bulk lots at yard sales, estate sales, Facebook Marketplace, and LEGO conventions, then scan, price, and list everything through brick'em. The operation does about $25,000 a month in sales across BrickLink, eBay, and Whatnot.

I use brick'em every single day to run it. If the scanner breaks, my sales stop. That's the kind of alignment you don't get from a company that doesn't use its own product.

The tools inside brick'em

brick'em is more than a scanner. It's a full suite of free and premium tools built for LEGO resellers and collectors:

Who uses brick'em

brick'em is used by BrickLink sellers managing thousands of minifigure listings, eBay flippers processing weekend yard sale hauls, Whatnot streamers pricing an entire bin before a live show, CMF collectors tracking their Collectible Minifigure series, and independent LEGO store owners cataloging in-store inventory. If you buy, sell, or collect LEGO minifigures, brick'em was built for the way you actually work.

Whether you're scanning your first haul or managing a five-figure inventory, the workflow is the same: snap a photo, confirm the detections, and let brick'em handle the identification, pricing, and export. No spreadsheet gymnastics, no one-at-a-time BrickLink lookups.

Where this is going

The LEGO resale market is one of the best kept secrets in collectibles. Sets routinely double or triple in value after retirement. Minifigures from 10 years ago sell for more than entire sets cost at retail. And unlike most collectible markets, the supply of retired LEGO only shrinks over time while the collector base keeps growing. The upside is enormous for anyone willing to put in the work.

What held people back was the work itself. Identifying figures, looking up prices on a minifigure price guide, managing inventory across platforms. brick'em handles all of that. I built it as one connected system because that's what running a real operation requires.

I believe LEGO reselling is going to get a lot bigger in the next few years. More people are going to realize the opportunity, more tools are going to emerge, and the market is going to professionalize. I want brick'em to be the reason that happens faster. The person who picks up their first bulk lot at a yard sale this weekend should be able to have every figure scanned, priced, and listed by the end of the day. I write about this regularly on the brick'em blog. That's what I'm building toward.

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Scan, price, and list your minifigures in under a minute.

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