Heads up: This is not financial or legal advice. We are sharing what we have learned from the LEGO reselling community.
LEGO clearance at Target and Walmart is one of the fastest ways to stock inventory at 30 to 60 percent below retail. When clearance hits, sets and minifigure lots move to bargain shelves, and resellers with a system can grab them before they sell out or get marked down further.
The key is knowing when clearance cycles happen, which sections to watch, and how to move inventory fast enough to turn a profit. This guide covers the timing, the best items to target, and the reseller workflows that actually work.
Key takeaways
- Clearance cycles at Target and Walmart typically happen after holidays, at seasonal transitions, and when new product lines arrive.
- Sets marked 30 to 50 percent off are worth grabbing if you can flip them on BrickLink, eBay, or Whatnot within days.
- Minifigure lots and bulk packs often hit clearance harder than individual boxed sets.
- Scanning and pricing the inventory before checkout saves hours of sorting and pricing later.
- Resellers who build relationships with store team members often get early alerts on clearance drops.
When does LEGO clearance happen at Target and Walmart?
LEGO clearance follows predictable cycles at both retailers. Understanding these windows is the biggest lever resellers have. Clearance does not happen randomly; it happens when retail inventory exceeds demand or when new product needs shelf space.
Post-holiday clearance is the strongest signal. After Christmas and New Year, Target and Walmart mark down unsold holiday LEGO sets aggressively, sometimes 40 to 60 percent off. This typically runs January through mid-February. Sets like Christmas-themed builds, gift sets, and larger boxed items are the hardest hit because they were positioned for gift buying and did not move completely.
Back-to-school clearance also drives discounts, usually July through August. Retailers mark down sets that were supposed to appeal to school shoppers but did not perform. These are often mid-range sets priced between $30 and $80, which is where clearance can be deepest relative to original retail.
New product arriving on shelves forces older stock to clearance. When Target or Walmart receives new LEGO lines or new colorways of popular themes like Star Wars, City, or Friends, the previous versions move to clearance. This can happen any time but is especially common at spring (March-April) and fall (September-October) transitions.
Seasonal and themed inventory clearance hits hard too. Easter LEGO, summer builds, and Halloween sets move to clearance when those seasons end. Watch for the first 50 percent-off price tag on holiday-specific sets; that is when serious resellers move in.
What LEGO items clear first and are worth your time?
Not every clearance item is reseller gold. Some clear for good reason, and others are margin-builders. Knowing the difference saves you cash and time.
Sealed boxed sets are the strongest clearance finds. When Target or Walmart marks down sealed sets 30 to 50 percent off, you have a window to buy and flip them on BrickLink or eBay within days. The key is checking BrickLink pricing before you buy; if the clearance price is under 70 percent of BrickLink market value, the item is likely flippable. Star Wars, Marvel, and Ninjago themed sets tend to have the healthiest secondhand demand, so prioritize those themes during clearance hunts.
Minifigure lots and multipacks move fast on clearance. When Walmart or Target bundles 10 or 20 minifigures in a single pack and marks it 40 percent off, resellers can open the lot, scan the figures, and flip them individually on Whatnot or eBay within a day or two. Minifigure lots are especially good because they do not require storage for bulky boxes and can ship quickly. The downside: you need to scan and identify figures fast, which is where a tool like the brick'em minifigure scanner saves hours of manual lookup. From what I have found processing bulk clearance lots, automated scanning cuts identification time from 8-10 minutes per figure down to less than 30 seconds, which is the difference between a profitable flip and a money-losing grind.
Bulk mixed LEGO lots are hit or miss. Some are great steals; others contain low-value City figures or generic bricks that will sit in inventory. Before buying, check if you can spot-identify any high-value minifigures or sealed sets inside. If the lot is mostly generic bricks or common figures, the margin math usually does not work unless you have a part-out workflow already in place.
Avoid clearance unless you can verify the item has secondhand demand. LEGO Duplo, most City sets under $20 retail, and novelty sets (like LEGO movie tie-ins from retired films) often clear because they do not resell well. Do not buy just because the discount is big.
Step-by-step clearance sourcing workflow
A fast, repeatable process separates profitable resellers from people who buy random clearance and lose money.
Step 1: Set up store visits on a schedule. Pick two or three nearby Target or Walmart locations and visit them on specific days. Many stores restock and adjust clearance pricing on Tuesdays and Wednesdays. Visiting the same stores on the same days means you build relationships with team members and get early intel. If a worker recognizes you, they may mention upcoming clearance drops before they hit the shelves.
Step 2: Know your phone pricing tool. Before you grab an item, pull up BrickLink on your phone and check current asking prices for that set or minifigure lot. If the clearance price is below 65 to 75 percent of BrickLink market value, it is worth considering. Do the math in your head or use a simple notes app to log the item, the clearance price, and the estimated flip price. If you cannot flip it for at least 15 to 20 percent markup after shipping costs and fees, skip it.
Step 3: Scan minifigures before checkout. If you are buying a minifigure lot, use your phone camera or a scanning app to photograph the package label or minifigures. You do not need to open it in the store, but if you can take a few photos and spend 30 seconds noting what you see, you have proof of contents before you buy. This avoids the surprise of getting home and finding the lot is incomplete or misrepresented.
Step 4: Grab items and get to the checkout quickly. Clearance items sell fast, especially on weekends. Other resellers are hunting the same shelves. Once you have identified good items, buy them and move on. Do not spend 30 minutes picking through every item hoping for buried treasures; the marginal gain is not worth the time.
Step 5: Photograph and list within 24 hours. Get home, take photos, and get the items listed on your primary selling channel within a day. For minifigure lots, that probably means Whatnot or eBay. For sealed sets, BrickLink or eBay. The faster you list, the faster you convert, and the faster you free up capital for the next haul.
Reseller example: minifigure lot flip
Here is a real-world scenario. You walk into a Walmart clearance section on a Wednesday and spot a mixed minifigure lot priced at $19.99, marked down 50 percent from $39.99. The package shows about 12 to 15 figures. You pull up BrickLink and do a quick search for similar lots; you see comparable figures selling for an average of $2 to $4 each. At the lower end, your lot could yield $24 to $60 in gross sales if you sell individually on eBay or Whatnot.
You buy the lot, get home, and spend 20 minutes using the brick'em minifigure scanner to identify each figure. In my experience, scanning through bulk lots with automated tools gives you instant catalog IDs, current brick'em price guide values, and condition grades for each minifigure. You note that three figures are rare (worth $8 to $15 each) and the rest are common ($2 to $4 each). Total estimated value: around $45 to $55.
You then decide: do you sell the rare figures separately and the common ones as a bulk lot, or do you break everything up? You list the three rare figures on eBay at $9.99 each with promoted listings, and you bundle the remaining nine common figures as a lot on Whatnot for $15. Total list price: $44.97. After eBay fees (approximately 13.25% in total including promoted listings) and Whatnot fees, shipping, and supplies, your net is around $28 to $32 profit on a $19.99 investment. That is a 40 to 60 percent return in three to five days. Repeat that three times a week, and you have found a repeatable side income stream.
Best practices for scanning and pricing clearance inventory
Speed and accuracy in pricing are what separate casual flippers from serious resellers. Here is how to do both.
Use a scanning tool built for bulk. Photographing or manually looking up each minifigure is slow and error-prone. A dedicated app like brick'em can scan batches of figures at once, even from a phone camera or QR code on packaging. This reduces the time from 10 minutes per figure to 30 seconds per figure, which is a massive leverage point when you are processing lots of 10, 20, or 50+ figures. I have personally processed hundreds of bulk lots from Target and Walmart, and the biggest time sink is always identification. Automation eliminates that bottleneck entirely.
Price to your channel. Do not price minifigures on eBay the same way you price them on Whatnot. eBay is competitive and moves fast, so you can price 5 to 10 percent below BrickLink asking price and still move volume. Whatnot is live-based and audience-driven, so you can price at or even 10 to 20 percent above BrickLink if you have an engaged show audience. BrickLink itself is the market standard, so price at market or 1 to 3 percent below to move inventory without leaving margin on the table.
Check condition carefully. A minifigure in mint condition (no playwear, tight printing) commands 20 to 30 percent premiums over one with loose limbs, faded printing, or stress marks. Do not lie about condition, but do photograph and describe honestly. Buyers will return items if condition does not match your description, and returns eat margin fast.
Batch similar items. If you have 20 minifigures from Star Wars, do not list them individually at first. Create bulk lots of 3 to 5 figures bundled by theme and price them competitively. You will move volume faster, reduce listing overhead, and free up capital. Then relist the slower sellers individually after the bulk moves.
Common mistakes to avoid
Resellers new to clearance hunting often leave money on the table or tie up capital in dead inventory. Watch for these patterns.
Buying without checking secondary market demand. A big discount at retail does not mean the item has resale value. You see a 60 percent clearance price tag and assume it is a steal without checking if anyone is actually buying it on the other end. Always verify demand before money leaves your wallet. Check BrickLink asking prices, completed eBay listings, and Whatnot chat to see if similar items are moving.
Overestimating bulk lot value. A 100-piece bulk lot at Target for $9.99 looks cheap, but if 80 pieces are common bricks and 20 are figures from low-demand themes, you may not recover your money. Do not buy bulk unless you can spot-identify high-value items inside. If the lot is mostly generic, pass.
Holding onto slow-moving inventory too long. If an item does not sell within 5 to 7 days, adjust the price down or move it to a different channel. Capital sitting in unsold inventory is capital not working on the next flip. Many resellers hold clearance items for weeks hoping for a buyer; meanwhile, they are missing faster opportunities.
Ignoring shipping and fees in your margin math. You buy a minifigure for $3 and plan to flip it for $6. But eBay charges approximately 13.25% in total fees including promoted listings, payment processing adds 3%, shipping is $1 to $1.50, and packaging is $0.25. Your real profit is less than $1. That math works if you move volume, but it does not work on low-dollar items with high handling. Whatnot or BrickLink have lower fees, so push higher-value items there first. BrickLink charges a 3% transaction fee plus PayPal processing, which is significantly lower than eBay's structure.
Not negotiating or asking for manager assistance. If you are buying a large clearance haul, ask to speak with a manager. Sometimes they will apply additional discounts or let you buy clearance items at deeper markdowns if they want to clear floor space. The worst they say is no. Many resellers never ask and leave discounts on the table.
When to use clearance sourcing, when not to
Use clearance sourcing when: You have fast-moving channels set up (Whatnot, eBay, or BrickLink with established feedback). You can commit to scanning, pricing, and listing within 24 hours. You have capital to lock into inventory for 3 to 7 days. You live within 20 to 30 minutes of multiple Target or Walmart locations. You already have a repeatable resale workflow and want to add higher-turnover inventory.
Do not use clearance sourcing when: You are brand new to reselling and do not have a sales channel set up yet. Your only plan is to hold inventory hoping it appreciates; clearance is for volume and cash conversion, not long-term investment. You do not have time to list items within 24 to 48 hours; slow-moving clearance inventory ties up capital. You are more interested in sealed collector sets; clearance minifigure lots and bulk packs require faster handling.
Integrating clearance finds into your inventory system
If you are sourcing clearance regularly, you need a system to track what you bought, when you bought it, what price you paid, and when you listed it. Spreadsheets work, but they get messy fast when you are adding 20+ items per week.
Create a simple Google Sheet or Excel file with these columns: date purchased, item description, set ID or minifigure ID, purchase price, BrickLink value, listing price, channel (eBay, Whatnot, BrickLink), date listed, date sold, actual sale price, fees paid, and profit. This gives you a clear view of which channels and item types are actually profitable for you.
Many resellers export their inventory from brick'em or scanning tools directly into their spreadsheet or listing management system. If you are using eBay Seller Hub or BrickLink, you can export sold items as CSV and merge them with your sourcing data to see your ROI per channel. The brick'em minifigure database covers 18,686 LEGO minifigures with BrickLink-derived pricing, making it easy to standardize your lookups and cross-reference your inventory data.
Track velocity too. If minifigure lots sell in 2 days on average but sealed sets sit for 10 days, you know to prioritize minifigure lots during the next clearance haul. Your own data is the best way to optimize your sourcing strategy.
Platforms and pricing for clearance flips
Different platforms reward different inventory types and price points. Here is how to route your clearance finds for maximum profit.
Whatnot for minifigure lots and charismatic selling. If you have built an audience on Whatnot or are willing to invest time in growing one, minifigure lots and bulk packs perform extremely well on live shows. Buyers in Whatnot streams are often excited and willing to bid up prices 10 to 20 percent above BrickLink market value, especially if you engage the audience and create urgency. The fee structure is also seller-friendly compared with eBay. If you source a $20 minifigure lot and sell it for $40 on Whatnot, your net after fees is typically $32 to $35. From what I have seen selling on eBay and BrickLink for years, condition is the single biggest factor in price variation, but on Whatnot, presentation and audience engagement beat raw condition every time. The same lot sold on eBay with promoted listings might net you $28 to $30 after a higher fee hit.
eBay for individual high-value figures and sealed sets. eBay reaches millions of LEGO buyers and has strong liquidity for rare minifigures and sealed sets. The caveat is promoted listings; without them, many mid-range items do not get visibility. If you are flipping a rare Star Wars minifigure worth $15 to $25, eBay is your best shot at reaching the right buyer. Pricing should be 5 to 10 percent below completed sale prices to move fast. For sealed sets, eBay is the mainstream marketplace; list them at market or 5 to 10 percent below, and expect solid turnover.
BrickLink for figures at market value and slow-moving inventory. BrickLink is the standard, which means you will not get premium prices, but you will get steady demand. If you have a common minifigure or a sealed set that did not sell quickly elsewhere, moving it to BrickLink at market or 1 to 3 percent below usually converts within 1 to 2 weeks. The fee structure is also lower than eBay, so your net margin is better even at lower asking prices.
Check the BrickLink seller fee structure before listing; BrickLink commissions range from 6 to 8 percent depending on store type and sales volume, which is much lower than eBay's 12 to 13 percent.
Building store relationships for early clearance alerts
The best clearance deals are gone within hours once they hit the shelves. If you can get alerts before that, you win. Building relationships with store team members is one of the oldest and most effective sourcing hacks.
Visit the same Target or Walmart location twice a week, on the same days if possible. Chat with the people on the LEGO aisle or in the stockroom. Ask them when clearance markdowns usually happen. Tell them you are a reseller and interested in bulk opportunities. Most team members are helpful and will mention upcoming clearance drops or even hold items for you.
Leave your phone number with a friendly team member and ask them to text you when LEGO clearance hits. Many will do it, especially if you have been polite and frequent. You might be the first person to know about a 50 percent markdown, which gives you a 24 to 48 hour head start before word spreads and the shelves empty.
Offering a small tip or gift (a coffee card, a snack) after a good alert is not required but goes a long way. These relationships can become your best sourcing advantage. When I sort through a bulk lot fresh off the clearance shelf, I am always grateful for the heads-up that came from a store team member. That early access is what makes the difference between getting premium inventory and settling for picked-over remnants.
Verifying pricing and demand before checkout
Last-checked: January 2026. Pricing and platform policies may change; always verify current fees and market values before committing capital.
Before you buy any clearance item, spend 60 seconds checking three things on your phone: (1) current BrickLink asking price or recent sales for the same item, (2) eBay completed listing prices to see what buyers actually paid, and (3) if it is a minifigure, a quick Whatnot browse to see if similar figures are moving.
If the clearance item is priced at 65 to 75 percent of the BrickLink asking price or 60 to 70 percent of a recent eBay completed sale, it is worth buying. If it is 80 percent or more, the discount is not deep enough to justify the friction and time.
Check BrickEconomy for historical price trends on sealed sets. If a set has dropped in secondhand value over the past 6 to 12 months, it is probably not a good clearance flip. If it has held value or appreciated, it is a safer buy.
Seasonal timing and planning
Clearance does not happen randomly, and planning your sourcing around seasonal cycles saves you a lot of wasted trips.
January through February is the strongest clearance season. Post-holiday inventory needs to move, and Target and Walmart are aggressive with markdowns. If you are sourcing clearance, do not miss this window. Plan 10 to 15 store visits in this two-month period and expect to find consistent deals.
July through August is the second-strongest window. Back-to-school inventory that did not move gets cleared. Expect 30 to 50 percent markdowns on mid-range sets.
March, April, September, and October are softer but still worth checking weekly. Seasonal and themed inventory clears during these transitions.
November through mid-December is typically not a clearance season; retailers are focused on holiday selling and pricing. Do not waste time sourcing during this window.
Plan your sourcing calendar around these windows. Stack your visits in January, July, and September to maximize your time and energy.
Frequently Asked Questions
What is the best time of year to hunt LEGO clearance at Target and Walmart?
January through February is the strongest clearance window, with post-holiday markdowns often reaching 40 to 60 percent off. July through August is the second-best period for back-to-school clearance. Plan most of your sourcing trips around these windows to maximize inventory finds and avoid wasted visits during slower seasons.
How do I know if a clearance LEGO item will resell profitably?
Check the current asking price on BrickLink and recent completed sales on eBay before buying. If the clearance price is 65 to 75 percent of BrickLink market value or 60 to 70 percent of recent eBay sales, it is likely flippable. Always verify demand by looking at how similar items are moving across multiple channels before committing capital.
Should I open minifigure clearance lots in the store or at home?
Do not open them in the store. Instead, photograph the package and use a scanning tool to preview contents at home. This avoids store policy issues and gives you time to accurately identify figures using tools like brick'em before deciding how to split and sell them individually or as lots.
Which sales platform pays the best for clearance minifigures?
Whatnot typically yields the highest prices if you have an audience, as buyers often bid 10 to 20 percent above BrickLink value on live shows. eBay works well for higher-value rare figures with promoted listings. BrickLink offers steady demand and lower fees (3 to 8 percent versus eBay's 13.25 percent), making it ideal for bulk movement and slower-moving common figures.
How can I get early alerts when Target or Walmart marks down LEGO clearance?
Visit the same store location twice weekly on the same days, build relationships with LEGO aisle and stockroom staff, and leave your contact information with friendly team members. Ask them to text or call when clearance markdowns happen. Getting 24 to 48 hours of advance notice before the general public gives you access to premium inventory before shelves empty.
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