hol291·City·2022
BrickLink completed sales. Prices updated April 2026.
#241 most valuable in City · #13,591 of 18,042 priced minifigs
| BrickLink ID | hol291 |
| Theme | City |
| Year Released | 2022 |
| Average Price (Used) | $1.84 |
| Average Price (New) | $2.20 |
| Price Range | $1.62 to $2.55 |
| Value Rank (City) | #241 of 357 |
| Value Rank (All Minifigs) | #13,591 of 18,042 |
| Parts | 4 |
| Found In | 1 set |
Weekly snapshots of the BrickLink 6-month rolling average. Flat over this period.
| Date | Used avg | New avg |
|---|---|---|
| Jul 13, 2026 | $1.84 | $2.20 |
| Jul 20, 2026 | $1.84 | $2.20 |
| Jul 27, 2026 | $1.84 | $2.20 |
| Aug 3, 2026 | $1.84 | $2.20 |
The LEGO Santa's Toys and Games Store Owner (hol291) is a City minifigure worth $1.84 on average, released in 2022 and found in 1 set. It has 4 individual parts. By value, it ranks #241 of 357 City minifigures and #13,591 of 18,042 priced LEGO minifigures overall. The City theme average is $3.33, making this figure below average for its theme.
Santa's Toys and Games Store Owner - Female, Tan Knit Argyle Sweater Vest, Dark Brown Legs, Dark Orange Hair with Bun, Glasses (hol291) is a common City minifigure, averaging $1.84 on BrickLink. At this price point it's usually not worth listing individually. Bundle it with other City figures or include it in a themed minifig lot to move it. The value is in volume, not the single sale.
The LEGO Santa's Toys and Games Store Owner - Female, Tan Knit Argyle Sweater Vest, Dark Brown Legs, Dark Orange Hair with Bun, Glasses (hol291) is worth $1.84 used and $2.20 new/sealed on average, based on BrickLink sales data from the last 6 months. Prices range from $1.62 to $2.55 depending on condition. Completeness (all accessories included) and print condition are the biggest factors affecting price.
Santa's Toys and Games Store Owner - Female, Tan Knit Argyle Sweater Vest, Dark Brown Legs, Dark Orange Hair with Bun, Glasses appears in 1 set: Holiday Main Street (10308-1, ~$123.83). Since it was only in one set, it can't be sourced elsewhere. That scarcity is reflected in the price.
Look for the BrickLink ID hol291. It's the definitive identifier for this figure. Santa's Toys and Games Store Owner - Female, Tan Knit Argyle Sweater Vest, Dark Brown Legs, Dark Orange Hair with Bun, Glasses is made up of 4 parts (a standard minifigure assembly). The parts breakdown on this page shows each component with colors. If you have a loose figure and aren't sure what it is, the brick'em scanner can identify it from a photo in a few seconds.
At this price point, the most efficient approach is to bundle it with other City minifigures in a lot rather than listing individually. On BrickLink, you can list it as part of a themed minifig bundle. On eBay or Mercari, a "LEGO City Minifigure Lot" listing with 5-10 figures will move faster and earn more than individual sales.
