hol391·City·2025
BrickLink completed sales. Prices updated April 2026.
| BrickLink ID | hol391 |
| Theme | City |
| Year Released | 2025 |
| Average Price (New) | $8.49 |
| Parts | 4 |
| Found In | 1 set |
Weekly snapshots of the BrickLink 6-month rolling average.
| Date | Used avg | New avg |
|---|---|---|
| Jul 13, 2026 | n/a | $8.49 |
| Jul 20, 2026 | n/a | $8.49 |
| Jul 27, 2026 | n/a | $8.49 |
| Aug 3, 2026 | n/a | $8.49 |
The LEGO Shopkeeper (hol391) is a City minifigure, released in 2025 and found in 1 set. It has 4 individual parts.
Shopkeeper - Reddish Brown Hair, Moustache, Pearl Gold Vest, Dark Red Legs (hol391) is a LEGO City minifigure from 2025. It appears in 1 set.
The LEGO Shopkeeper - Reddish Brown Hair, Moustache, Pearl Gold Vest, Dark Red Legs (hol391) is worth $8.49 new/sealed on average, based on BrickLink sales data from the last 6 months. Completeness (all accessories included) and print condition are the biggest factors affecting price.
Shopkeeper - Reddish Brown Hair, Moustache, Pearl Gold Vest, Dark Red Legs appears in 1 set: 2025 Employee Exclusive - Toy Store (4002025-1, ~$208.60). Since it was only in one set, it can't be sourced elsewhere. That scarcity is reflected in the price.
Look for the BrickLink ID hol391. It's the definitive identifier for this figure. Shopkeeper - Reddish Brown Hair, Moustache, Pearl Gold Vest, Dark Red Legs is made up of 4 parts (a standard minifigure assembly). The parts breakdown on this page shows each component with colors. If you have a loose figure and aren't sure what it is, the brick'em scanner can identify it from a photo in a few seconds.
At this price point, the most efficient approach is to bundle it with other City minifigures in a lot rather than listing individually. On BrickLink, you can list it as part of a themed minifig bundle. On eBay or Mercari, a "LEGO City Minifigure Lot" listing with 5-10 figures will move faster and earn more than individual sales.
